Different types of Advertisements.

Advertising is mainly promotion,it may be a product,a service or a person itself.Advertising is mainly for increase the sales of a product or a service offered or mainly to establish a new brand or the change in a new brand/service.Advertising has become more crucial in this modern corporate world,so the companies from the giants to Minos keep a considerable share of there revenue for advertising budget.Some of the main objectives of advertising are following.

 Increase the sales of a product,which can be from salt to camphor,art to aircraft's

 To make an everlasting frame of a brand in consumers mind.

 To inform the change of an existing brand or introduction of new brand.

 

For this reasons advertising is very important and can be done through several methods according to categories of consumers.

Some categories are here

Media Advertising:

This include print media and visual media.

Print Media:Newspapers,Magazines,Fliers,Brochures etc.

 Advertising in newspapers and magazines are common practice,the rates depends on the circulation,newspapers and magazines with a higher readership will charge more rate compared to a lesser one,the place & size  of advertisement appear,in front page cost more than an inner page advt.a full scape advertisement will be more expensive than a one column advertisement.Other than newspapers and magazines there are other types of print advertisements such as brochures,fliers etc.which can be distributed either through newspapers or can be done direct distribution to houses or in market itself.

Visual Advertisings:

This includes advertising via television,films,internet

Advertising in television is most common now a days and more interactive with families.the cost will be more than the print media and can be vary according to the popularity of the television channels and the time of advertisement,Prime/Peak,Internet advertisement has also become very common as the users had become more and more which is also cheaper.

 Advertising in films is also known as covert advertising,like the use of unique brands by film heroes,eg.James bond's car.  

Outdoor advertising or Out of home advertising:Digital sign-age,Billboards,Kiosks,trade shows,Events etc..

The billboards.kiosks etc. should be more eye-catching to attract people.Companies with huge budget for advertising can even sponsor a football team or cricket team to advertise their product.

Surrogate or Indirect advertising:

These types of advertising are made mainly for a product of which advertising is banned by law,like cigarettes or liquor.

Most of the liquor companies promote their brand name by the advertisement of same name mineral water or carbonated beverages.

These are some popular mode of ADVERTISEMENTS

Image courtesy:Google