Different types of Advertisements.

Advertising is mainly promotion,it may be a product,a service or a person itself.Advertising is mainly for increase the sales of a product or a service offered or mainly to establish a new brand or the change in a new brand/service.Advertising has become more crucial in this modern corporate world,so the companies from the giants to Minos keep a considerable share of there revenue for advertising budget.Some of the main objectives of advertising are following.

 Increase the sales of a product,which can be from salt to camphor,art to aircraft's

 To make an everlasting frame of a brand in consumers mind.

 To inform the change of an existing brand or introduction of new brand.

 

For this reasons advertising is very important and can be done through several methods according to categories of consumers.

Some categories are here

Media Advertising:

This include print media and visual media.

Print Media:Newspapers,Magazines,Fliers,Brochures etc.

 Advertising in newspapers and magazines are common practice,the rates depends on the circulation,newspapers and magazines with a higher readership will charge more rate compared to a lesser one,the place & size  of advertisement appear,in front page cost more than an inner page advt.a full scape advertisement will be more expensive than a one column advertisement.Other than newspapers and magazines there are other types of print advertisements such as brochures,fliers etc.which can be distributed either through newspapers or can be done direct distribution to houses or in market itself.

Visual Advertisings:

This includes advertising via television,films,internet

Advertising in television is most common now a days and more interactive with families.the cost will be more than the print media and can be vary according to the popularity of the television channels and the time of advertisement,Prime/Peak,Internet advertisement has also become very common as the users had become more and more which is also cheaper.

 Advertising in films is also known as covert advertising,like the use of unique brands by film heroes,eg.James bond's car.  

Outdoor advertising or Out of home advertising:Digital sign-age,Billboards,Kiosks,trade shows,Events etc..

The billboards.kiosks etc. should be more eye-catching to attract people.Companies with huge budget for advertising can even sponsor a football team or cricket team to advertise their product.

Surrogate or Indirect advertising:

These types of advertising are made mainly for a product of which advertising is banned by law,like cigarettes or liquor.

Most of the liquor companies promote their brand name by the advertisement of same name mineral water or carbonated beverages.

These are some popular mode of ADVERTISEMENTS

Image courtesy:Google

Logo

What is a logo?
The logo is an image representative of a company or a product.The logo becomes "mark" when it is registered with a dedicated office and becomes an identification of one particular company or product.

It may be formed only by company name or the name and / or a slogan and / or an image. Often, the logo becomes almost more famous name, just enough so that the graphic symbol to identify the company.

The logo must reflect the theme, objectives and target the company or product, so it's always good to clarify through a briefing with the client all these issues and produce paper first drafts and ideas. It must also enclose a symbol or picture of the mission or characteristics of the product.

All major sports teams have their own logos,which shows their soul

Some major team logos

          

Cap logo of Newyork Yankees & some company logos

VINIL MATHEW

Vinil Mathew-Add film director..
Feel the goodness he provides through his 30 sec advertisements.
He is the Director in Footcandles film
latest among those are of Cadbury Dairy milk, SHUBH AARAMBH-(Good start) series.
Sharing his new add.


Direction: Vinil Mathew
Cinematography : Sanu Varghese
Music : Amar Mangrulkar

For those who havnt seen the older one,here we go,which is still running successfully..

FOGRA-Logo

One of the Logo designed for our new design n Advt. Co.

Advertisement

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) 

to purchase or take some action upon products, ideals, or services. It includes the name of a product or 

service and how that product or service could benefit the consumer, to persuade a target market to 

purchase or to consume that particular brand. These brands are usually paid for or identified through 

sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large 

number of people in an attempt to convince them to take a certain action.

Commercial advertisers often seek to generate increased consumption of their products or services 

through branding,which involves the repetition of an image or product name in an effort to associate 

related qualities with the brand in the minds of consumers. Non-commercial advertisers that spend 

money to advertise items other than a consumer product or service include political parties, interest 

groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free 

modes of persuasion, such as a public service announcement.

Modern advertising developed with the rise of mass production in the late 19th and early 20th 

centuries. Mass media can be defined as any media meant to reach a mass amount of people. Different 

types of media can be used to deliver these messages, including traditional media such as newspapers, 

magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. 

Advertising may be placed by anadvertising agency on behalf of a company or other organization.